BURBERRY
X
SSENSE
TITLE
BURBERRY x SSENSE
IMAGINARY CITIES II
BURBERRY x SSENSE
IMAGINARY CITIES II
CATEGORY
AUDIO-VISUAL INSTALLATION
AUDIO-VISUAL INSTALLATION
LOCATION
CHICAGO, USA
BURBERRY STORE
CHICAGO, USA
BURBERRY STORE
DATE
OCTOBER 19th - 24th
2022
OCTOBER 19th - 24th
2022
![](https://freight.cargo.site/t/original/i/f9af85919ca2f9fe92b47ff06b4797480860c7a40c311cd83cf7eb661f220960/ssensexburberry_oscar_zabala4.gif)
On the macro scale, I gathered datasets of satellite imagery focused around cities, weather systems and alpine-mountainous topography. On the micro scale, close-ups of tree-barks, leaves, fungi, circuit boards and microchips.
![](https://freight.cargo.site/t/original/i/854ed508f6d35e98989673ee755946fb8ffc525330a302dab926391561f47fb4/ssensexburberry_oscar_zabala3.gif)
![](https://freight.cargo.site/t/original/i/deb074aeed1627d3b6ffeb2a9a628e7d180ff7900e1c8ab94a732ac2f78ddcfe/ssensexburberry_oscar_zabala8.gif)
These vast datasets of imagery are then used to train AI-models that generate abstract images which capture the “essence” of the commonalties in these patterns. These AI-generated images are then used as the framework for creating real-time generative visualizations.
For this project I’ve built a generative-visualizer, which morphs, evolves and reacts in response to its audio counterpart composed by collaborator Alex Mackay. Resulting in a symphony of live generative visual expressions of natural and man-made patterns as imagined by a machine.
For this project I’ve built a generative-visualizer, which morphs, evolves and reacts in response to its audio counterpart composed by collaborator Alex Mackay. Resulting in a symphony of live generative visual expressions of natural and man-made patterns as imagined by a machine.
![](https://freight.cargo.site/t/original/i/b06fa5be5b28a333b51c2c7beab1c3d6800d93d9fe6ae2b9249d75a4f6bec5eb/ssensexburberry_oscar_zabala7.gif)
As part of the second chapter of the “Imaginary Cities” collaboration I was commissioned by SSENSE and Burberry to create an audio-visual installation inside their iconic Chicago Burberry store. The concept of the installation was to explore fractal patterns found in nature juxtaposed with patterns found in man-made design; both on a micro and a macro scale.
The visuals were generated in real-time by on-site machines. As a result, each viewer was treated to a unique version, marking a truly distinctive experience during its tenure at the Burberry store.
The visuals were generated in real-time by on-site machines. As a result, each viewer was treated to a unique version, marking a truly distinctive experience during its tenure at the Burberry store.